World Savings Day Educational Campaigns

ProCredit was the first bank in Ukraine to celebrate World Savings Day. Started in 2004, it has now become a solid tradition. The idea for this special day, aimed at fostering a culture of savings, was launched in October 1924 at the International Savings Bank Congress in Milan.

To increase public awareness of the importance of savings both for households and for the country’s economy, ProCredit Bank holds Open Days every October, with lectures highlighting such topics as: why saving is important, the history of World Savings Day, the role of savings in the national economy and how every depositor contributes to its development.

Every year our World Savings Day educational campaigns attract a total of more than 6,000 students and pupils from 120 educational institutions.